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In search of a primer that provides moisture to the skin and blurs your base to perfection? The Diffusing Face Primer is your ultimate secret to a flawless start! Stepping away from the ordinary (because who has time for basic?), this water-based, primer is ready to transform your makeup routine. Say goodbye to the days of sticky primers; our lovingly crafted formula leaves your skin feeling incredibly soft and perfectly prepped for makeup that lasts. Embrace the addictive, light-diffusing, blurred effect that will make you fall in love at first application because, remember, Pretty Smart babes always prime first.

Simplify your beauty routine with Smart Success! Mascara. Pretty Smart babes can think of better ways to spend their time and coin. But of course, we want our lashes to not just live, but make a statement. Picture lashes so lush, they spark rumors of good genes or lash investments. Our secret? Mascara!—where flourishing lashes cause a stir. This formula is your ticket to defined lashes that keeps everyone wondering. Once you go long, you'll never go wrong—it's a Success! story through and through.

Meet the honor roll of lipsticks: Pretty Smart A+ Matte Liquid Lipstick.

Kiss color crumble and tight-lipped woes goodbye; this pigmented, long-lasting formula wears like a dream and feels soft for hours — all smiles and no smudges. 

Meet The Pretty Smart Make Yourself At Home Matte Liquid Eyeliner, a product that embraces overstaying its welcome! Precision meets ease with this eyeliner's felt tip, perfect for everything from low-key daytime glam to bold late-night looks. We've made luxury attainable through this vegan, paraben-free formulation. Defining confidence with just a wing (& a wink!), this liquid liner combines sleek packaging and sweet pricing, making it not just smart but also a steal. Extending your glam session has never been easier or prettier!

Step into the spotlight with Pretty Smart Celebrity Artist Eyeshadow Palettes, where every Pretty Smart babe becomes a beauty guru. Just like the Celebrity Makeup Artists’ we adore, you're about to elevate your shadow game to star status. No more second-guessing your shade pairings; we've curated the essential eye ensembles with a dash of expert flair just for you. Our superstar formula is buildable and blendable, it sweeps across your face with ease. The 4 shades sync harmoniously so your eye artistry is set to be nothing less than Pretty Smart perfection.

Introducing The Pretty Smart Eyeshadow Primer Elixir, the new fave travel buddy for urban adventurers in search of stepping up their eye game. This isn't just a base; it's the foundation of a long-term relationship, ensuring your eyeshadow not only pops but stays put for any journey that comes your way. Vegan and paraben-free, this beauty is everything you could want…and did we mention it’s under $10? In the city of style, The Pretty Smart Eyeshadow Primer Elixir is your ultimate plus-one, ensuring every gaze is an invitation to an unforgettable adventure.

She’s an icon, she’s a legend, and she IS the moment: the brilliant, Liquid Lip & Cheek Stain is a Pretty Smart addition to your beauty ritual. Swiping on with a glossy touch, she demands just a quick blend to work her magic. Like the icons who came before her, she leaves a beneficial matte pinch of color that truly lasts. From lips to cheeks, it’s like your own blushing flush, only better. With a price that's as attractive as its effect, this is the smartest tint you’ll ever have—flirt with perfection every time you wear it! So, why settle for ordinary when you can make every moment iconic? Let the Liquid Lip & Cheek Stain be your tribute to timeless elegance, in one flirty swipe!

This is not a democracy, it’s a beauty-ocracy and we’re overruling: If you’re dedicating all that time to crafting a flawless glam look, you can’t skip the magic of the Over/Under Priming & Setting Spray. Enter the spritz that plays both sides of the beauty game — this lightweight mist is the ultimate beauty hack for those who love to multi-task. It's here to prep your skin as seamlessly as it seals the deal on your look. So, why not give your makeup routine a little love from this Priming & Setting Spray and make every day spotlight worthy.

Ready for a complexion that pops using just ONE palette? We Pretty Smart babes love a perfect color combo that offers great value, and the All-in-One Face Palette truly has everything you need. Featuring 3 gorgeous trios of our lush blush, sun-kissed bronzer, dazzling highlighter, and smooth finishing powder, you're sure to find your match made in makeup heaven. Every swipe from this Pretty Smart palette is a step closer to your most flawless look!

Say hello to the Pretty Smart Sparkling Aurora Pressed Highlighter, your cheat sheet to achieving an effortlessly chic glow. This game-changing highlighter flaunts a silky formula that blends seamlessly, with buildable coverage that can elevate your look from a soft touch of radiance to a full-on glazed donut effect. Ideal for every skin tone, it applies with the ease of a powder yet gleams like liquid magic, enhancing your inner radiance and confidence. Dive into a world where your glow is as smart and brilliant as you are!

Your ticket to that golden hour glow is easier than you think — say aloha to the Pretty Smart Talc-Free Powder Bronzer.

Ultra-buildable and blendable, this bronzer delivers a subtle glow you crave with a simple, easy swipe. Enriched with Carnauba Wax to ensure a smooth application, this bronzer is your secret weapon to looking sun-kissed…without ever kissing the sun.

Your new favorite talc-free bronzer is designed to work double-duty, blending like a dream, and giving your skin the attention it needs, turning every application into a mini-vacay for your skin!

Dive into the art of glam with a liquid contour that masters the sculpting game, starting from all the beauty newbies to all the makeup pros. The Pretty Smart Cut and Contour Liquid Bronzer is ultra-blendable, buildable, and comes in 2 different shades! Heat up your look with the Warm Contour shade or cool it down with the Cool Contour shade. This concoction contains a blend of glycerin to protect the makeup against the drama of the day. Luxurious yet savvy, it's designed for Pretty Smart babes who seek to define their beauty on their own terms. It’s your world, sculpt it your way!