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Dive into I'm Dreaming Liquid Blush – where your cheeks meet fantasy! Effortlessly light yet boldly pigmented, it's the kind of daydream for which you'll want to count sheep. The sleek doe-foot applicator can slide from an understated glow to a statement blush that's distinctly you. With 6 captivating shades, find your signature or flirt with a palette that's as versatile as your dreams. Priced to make luxury a reality, you're going to want to click 'add all 6 to cart' before catching your zzz’s. It's not just liquid blush; it's a dream for your skin, turning every dab into a pinch-me moment.

Who said you need a derm to get those dreamy, voluptuous lips? 
Dive into a love affair with your soon-to-be favorite lip enhancer — Faux My God! Lip plumper. Where plump meets pleasure, minus all the pinches and pain.

The formula gives you plumped lips for the day while organic Jojoba Seed and Avocado oils help your lips feel silky soft. Flaunt your pout in 6 swoon-worthy, high-shine shades, for an extra pop of wow. Get ready to pucker up to plump perfection, no appointment necessary.

You've got the bright-eyed glow of someone who just struck gold. You've found Pretty Smart, where you can rock luxury looks for SO. MUCH. LESS. And since you are one of the first here we’ve got a total score of a bundle for you. 5 essentials for a no-makeup-makeup look. 

A bottle of sunshine for your skin? Say cheers to our Tipsy Owl Illuminating Face Drops! Serving up the warmest bronze, the prettiest rose, and the brightest gold, each drop is a splash of radiance for your complexion. You'll rock a vacation glow that's all glam even when the sun has set. Our glow drops shade mixology: Gold toasts to niacinamide with its anti-inflammatory and moisturizing properties, while Rose & Bronze are stirred up with black currant oil antioxidant properties. Here's to illuminating formulas that leave you glowing, not hungover. Smart tip: Pair with the Pretty Smart instant chemistry for the perfect chaser!

Whoever said high-drama lashes came with a high price never met us — with the Pretty Smart Drama Black Mascara, get ready to flutter those lashes and leave a little sparkle everywhere you go! (maybe even a phone # or two!) Prepare for eye-catching lashes, courtesy of our Xtra-Xtra Lush Brush that thickens each lash, making them the star of the show. With each swipe of our formula, you’ll watch your lashes transform, by thickening and defining that amplifies with every coat.

Brows are something we are born with, but killer brows are made, shaped & sculpted. Enter You’ve Got Brow Gel! Your ticket to brow fame. This gives you the power to elevate your natural assets, whether you’re dipping into tint or going au naturel with our clear option, a little goes a long way. Say goodbye to the ghosts of '90s brows past and hello to a future of brows you’ll want to remember. Taming? Consider it done with a flick of the wrist. See your brow game transform taking your arches to show-stopping levels. An effortless, fast-drying application, and perfect tint, available in four shades plus clear. Flaunt your flawless arches or bold brows with ease!

Love the look of dramatic lashes…but not sure which formula you need? Test out your level of drama, definition, and length with our trial trio. Which mascara will you fall in love with? 

Extra Pretty Pressed Blush is your secret weapon for a flirty flush and cheeky glow, minus the splurge. Let’s make extra happen! With its extra silky, extra smooth, and extra blendable formula this isn't your average blush that follows trends - it sets them! The color smoothly glides across your face in 6 irresistible shades and thanks to the buildable formula, you can effortlessly transition your look from a gentle flush to a playful pop! This talc-free gem is kind on your skin, making sure your radiance is not just seen but felt. So, say goodbye to the days of cakey, flakey makeup, and hello to a future of soft, reliable beauty. You’ll be sure to have people saying, “You’re like extra Pretty.”

What's the secret behind our Brilliant Lip Gloss? It's more than just the radiant afterglow and captivating shine—it's a sensory affair.

The sensation? A thin gloss graces your lips, thanks to the embrace of shea butter. It’s complemented with luxe ingredients, like Sunflower Lecithin, to kiss your pout with the ultimate indulgence and care.

This is pampering made easy. With its rich pigmentation, the gloss delivers an undeniable punch of color while maintaining a glossy, sheer, and ultra-smooth finish. Never sticky – always brilliant.

Step onto center stage with Oh So Pretty Liquid Highlighter Wand, where brilliance meets a flick of the wand. Ultra-blendable & buildable to match your every mood, we’ll have you bathing in a glow that’s bright and striking. The pretty smart paddle applicator makes achieving makeup artist glam a breeze, offering 3 sides for tailor-made luminosity. Crafted for your skin's delight, this formula ensures the luxury of high-end beauty without the steep price tag. Designed for more than just a pretty face, this masterpiece offers seamless blendability along with a touch of care, proving it's not just beauty or brains—it's the highlight of your life!

Slick your lips with Liquid Fuel Lip Oil, the ultimate flirty fix in tinted lip oils. Yes, we're declaring it—the holy grail where a super thin, slick touch meets dimensional shine and a kiss of color. Get ready for lips so lusciously lubed, you'll wonder how you ever went without. Thanks to our pretty smart formula, your pout stays primed and is never sticky. A blend that's as smooth as it is shiny, and a hint of color that teases just the right amount of flirt, your lips are in for an addictive treat. With 8 shades to choose from, each at a price that's as smart as the formula, you'll add all to cart. Grab your keys, your Liquid Fuel lip oil, and let’s hit the road!

Fall for Pretty Smart Best Date Ever Waterproof Mascara, your faithful companion through all the emotional highs—no double-dealing intentions here. It's waterproof, because when there's tear-jerking laughter, and those endless kisses, your mascara needs to stay put, not run away at the first sign of emotion. The ultra-black formulation and curvy hourglass brush, gives your lashes the sexy definition they deserve. Charm with each bat of the eye and bring on the big moments with lashes that won’t let you down. Wink. Wink.