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Ditch the filter for real-life perfection and say hello to your new beauty BFF: Pretty Smart Photo Blur Perfect Finish. Subtle and irresistibly silky, this talc-free setting powder blurs and beautifies effortlessly, making every angle your “best angle.” Choose from 6 stunning shades crafted for a light, budget-friendly glow. For all the Pretty Smart babes out there, here's your chance to blur, perfect, and finish with a wink and a smile.

This is shaping up to be the smartest liquid concealer on the market. The Pretty Smart Conceal and Appeal Concealer comes in 36 shades and is silky smooth and utterly flawless. It’s the secret to an easy chic look without that dreaded cake-batter-ick-factor so many other concealers possess! Imagine your skin, but better: a no makeup feel, just pure perfection and soft to the touch. This concealer is for all the pretty smart babes: from the “low-key” loves to the “full beat” beauties, this will quickly become a beauty staple in your regimen. With medium-to-full buildable coverage that stays, this formula gets it done for a whole lot less.

The Pretty Smart Radiant Face Primer is not your average primer…it’s a rare gem. This super smooth, water-based concoction is crafted with sunflower oil to have your skin looking absolutely radiant, with just the right amount of grip for your makeup to last. From sheer to full-beat, this primer lays down the groundwork for a flawless, smooth canvas. Dare to indulge in a primer that doesn’t just prep your skin but flirts with perfection, turning every glam session into a full-on love affair.

Meet your makeup soulmate: Pretty Smart Instant Chemistry Medium Coverage Foundation. It’s like love at first sight – a foundation so featherlight, it blends seamlessly into your skin, leaving nothing but flawless radiance behind. Our lab wizards knew what they were doing when they crafted a potion of beauty with the soft touch of organic Jojoba Seed Wax – we know you’ll go gaga over this formula. With easy, buildable coverage, you dictate the romance, from low-key to a full-blown love affair. It might appear to be like magic, but it’s really just chemistry which seems Pretty Smart, if you ask us!