Complexion

This is shaping up to be the smartest liquid concealer on the market. The Pretty Smart Conceal and Appeal Concealer comes in 36 shades and is silky smooth and utterly flawless. It’s the secret to an easy chic look without that dreaded cake-batter-ick-factor so many other concealers possess! Imagine your skin, but better: a no makeup feel, just pure perfection and soft to the touch. This concealer is for all the pretty smart babes: from the “low-key” loves to the “full beat” beauties, this will quickly become a beauty staple in your regimen. With medium-to-full buildable coverage that stays, this formula gets it done for a whole lot less.

Meet your makeup soulmate: Pretty Smart Instant Chemistry Medium Coverage Foundation. It’s like love at first sight – a foundation so featherlight, it blends seamlessly into your skin, leaving nothing but flawless radiance behind. Our lab wizards knew what they were doing when they crafted a potion of beauty with the soft touch of organic Jojoba Seed Wax – we know you’ll go gaga over this formula. With easy, buildable coverage, you dictate the romance, from low-key to a full-blown love affair. It might appear to be like magic, but it’s really just chemistry which seems Pretty Smart, if you ask us!

Ditch the filter for real-life perfection and say hello to your new beauty BFF: Pretty Smart Photo Blur Perfect Finish. Subtle and irresistibly silky, this talc-free setting powder blurs and beautifies effortlessly, making every angle your “best angle.” Choose from 6 stunning shades crafted for a light, budget-friendly glow. For all the Pretty Smart babes out there, here's your chance to blur, perfect, and finish with a wink and a smile.

A bottle of sunshine for your skin? Say cheers to our Tipsy Owl Illuminating Face Drops! Serving up the warmest bronze, the prettiest rose, and the brightest gold, each drop is a splash of radiance for your complexion. You'll rock a vacation glow that's all glam even when the sun has set. Our glow drops shade mixology: Gold toasts to niacinamide with its anti-inflammatory and moisturizing properties, while Rose & Bronze are stirred up with black currant oil antioxidant properties. Here's to illuminating formulas that leave you glowing, not hungover. Smart tip: Pair with the Pretty Smart instant chemistry for the perfect chaser!

Ready for a complexion that pops using just ONE palette? We Pretty Smart babes love a perfect color combo that offers great value, and the All-in-One Face Palette truly has everything you need. Featuring 3 gorgeous trios of our lush blush, sun-kissed bronzer, dazzling highlighter, and smooth finishing powder, you're sure to find your match made in makeup heaven. Every swipe from this Pretty Smart palette is a step closer to your most flawless look!

This is not a democracy, it’s a beauty-ocracy and we’re overruling: If you’re dedicating all that time to crafting a flawless glam look, you can’t skip the magic of the Over/Under Priming & Setting Spray. Enter the spritz that plays both sides of the beauty game — this lightweight mist is the ultimate beauty hack for those who love to multi-task. It's here to prep your skin as seamlessly as it seals the deal on your look. So, why not give your makeup routine a little love from this Priming & Setting Spray and make every day spotlight worthy.

In search of a primer that provides moisture to the skin and blurs your base to perfection? The Diffusing Face Primer is your ultimate secret to a flawless start! Stepping away from the ordinary (because who has time for basic?), this water-based, primer is ready to transform your makeup routine. Say goodbye to the days of sticky primers; our lovingly crafted formula leaves your skin feeling incredibly soft and perfectly prepped for makeup that lasts. Embrace the addictive, light-diffusing, blurred effect that will make you fall in love at first application because, remember, Pretty Smart babes always prime first.

The Pretty Smart Radiant Face Primer is not your average primer…it’s a rare gem. This super smooth, water-based concoction is crafted with sunflower oil to have your skin looking absolutely radiant, with just the right amount of grip for your makeup to last. From sheer to full-beat, this primer lays down the groundwork for a flawless, smooth canvas. Dare to indulge in a primer that doesn’t just prep your skin but flirts with perfection, turning every glam session into a full-on love affair.