WHO WE ARE

Dive into I'm Dreaming Liquid Blush – where your cheeks meet fantasy! Effortlessly light yet boldly pigmented, it's the kind of daydream for which you'll want to count sheep. The sleek doe-foot applicator can slide from an understated glow to a statement blush that's distinctly you. With 6 captivating shades, find your signature or flirt with a palette that's as versatile as your dreams. Priced to make luxury a reality, you're going to want to click 'add all 6 to cart' before catching your zzz’s. It's not just liquid blush; it's a dream for your skin, turning every dab into a pinch-me moment.

Who said you need a derm to get those dreamy, voluptuous lips? 
Dive into a love affair with your soon-to-be favorite lip enhancer — Faux My God! Lip plumper. Where plump meets pleasure, minus all the pinches and pain.

The formula gives you plumped lips for the day while organic Jojoba Seed and Avocado oils help your lips feel silky soft. Flaunt your pout in 6 swoon-worthy, high-shine shades, for an extra pop of wow. Get ready to pucker up to plump perfection, no appointment necessary.

Whoever said high-drama lashes came with a high price never met us — with the Pretty Smart Drama Black Mascara, get ready to flutter those lashes and leave a little sparkle everywhere you go! (maybe even a phone # or two!) Prepare for eye-catching lashes, courtesy of our Xtra-Xtra Lush Brush that thickens each lash, making them the star of the show. With each swipe of our formula, you’ll watch your lashes transform, by thickening and defining that amplifies with every coat.

Step onto center stage with Oh So Pretty Liquid Highlighter Wand, where brilliance meets a flick of the wand. Ultra-blendable & buildable to match your every mood, we’ll have you bathing in a glow that’s bright and striking. The pretty smart paddle applicator makes achieving makeup artist glam a breeze, offering 3 sides for tailor-made luminosity. Crafted for your skin's delight, this formula ensures the luxury of high-end beauty without the steep price tag. Designed for more than just a pretty face, this masterpiece offers seamless blendability along with a touch of care, proving it's not just beauty or brains—it's the highlight of your life!

Extra Pretty Pressed Blush is your secret weapon for a flirty flush and cheeky glow, minus the splurge. Let’s make extra happen! With its extra silky, extra smooth, and extra blendable formula this isn't your average blush that follows trends - it sets them! The color smoothly glides across your face in 6 irresistible shades and thanks to the buildable formula, you can effortlessly transition your look from a gentle flush to a playful pop! This talc-free gem is kind on your skin, making sure your radiance is not just seen but felt. So, say goodbye to the days of cakey, flakey makeup, and hello to a future of soft, reliable beauty. You’ll be sure to have people saying, “You’re like extra Pretty.”

This is shaping up to be the smartest liquid concealer on the market. The Pretty Smart Conceal and Appeal Concealer comes in 36 shades and is silky smooth and utterly flawless. It’s the secret to an easy chic look without that dreaded cake-batter-ick-factor so many other concealers possess! Imagine your skin, but better: a no makeup feel, just pure perfection and soft to the touch. This concealer is for all the pretty smart babes: from the “low-key” loves to the “full beat” beauties, this will quickly become a beauty staple in your regimen. With medium-to-full buildable coverage that stays, this formula gets it done for a whole lot less.

Meet your makeup soulmate: Pretty Smart Instant Chemistry Medium Coverage Foundation. It’s like love at first sight – a foundation so featherlight, it blends seamlessly into your skin, leaving nothing but flawless radiance behind. Our lab wizards knew what they were doing when they crafted a potion of beauty with the soft touch of organic Jojoba Seed Wax – we know you’ll go gaga over this formula. With easy, buildable coverage, you dictate the romance, from low-key to a full-blown love affair. It might appear to be like magic, but it’s really just chemistry which seems Pretty Smart, if you ask us!