Founded and developed by a team of pretty smart women with years of industry experience who are on a mission to re-imagine luxury makeup with smart, proprietary formulas from ingredients we love so you can effortlessly re-create the looks you love and stay within your beauty budget.
‘Cause we believe that beauty is for everyone who wants it – and everyone deserves to have high-quality makeup that helps them feel their most beautiful… at an actually affordable price.
We’re here to break through the noise with the idea that makeup can be, and should be, fun and functional. That luxury, quality formulas should be affordable and accessible.