• Made with Skin Softening Ingredients | Conceal and Appeal Concealer 36 Shades
  • With medium-to-full buildable coverage, your skin will feel silky smooth and look utterly flawless | Conceal and Appeal Concealer 36 Shades
  • Formulated with Sunflower Lecithin with antioxidant properties | Conceal and Appeal Concealer 36 Shades
  • Arm Swatches | Conceal and Appeal Concealer 36 Shades
  • Concealer Undertones Guide | Conceal and Appeal Concealer 36 Shades
  • 198 Light Cool
  • 200 Light Neutral
  • 200 Light Neutral
  • 200 Light Neutral
  • 204 Light Warm
  • 201 Light Neutral
  • 203 Light Neutral
  • 204 Light Warm
  • 208 Light Cool
  • 207 Light
  • 208 Light Cool
  • 212 Light Medium Warm
  • 209 Light Medium
  • 211 Light Medium
  • 212 Light Medium Warm
  • 216 Light Medium Cool
  • 213 Light Medium
  • 218 Light Medium
  • 216 Light Medium Cool
  • 220 Light Medium Neutral
  • 224 Medium Warm
  • 220 Light Medium Neutral
  • 222 Medium
  • 224 Medium Warm
  • 225 Medium
  • 228 Medium Neutral
  • 226 Medium
  • 227 Medium
  • 232 Medium Deep Neutral
  • 229 Medium
  • 230 Medium Deep
  • 231 Medium Deep
  • 228 Medium Neutral
  • 232 Medium Deep Neutral
  • 233 Medium Deep
  • 234 Medium Deep
  • 235 Medium Deep
  • 236 Deep Warm
  • 236 Deep Warm
  • 237 Deep Cool
  • 238 Deep
  • 239 Deep
  • 240 Deep Warm Neutral
  • 240 Deep Warm Neutral
  • 241 Deep
  • 242 Deep
  • 243 Deep
  • 244 Deep Neutral
  • 244 Deep Neutral
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Pretty Smart

CONCEAL AND APPEAL CONCEALER

CONCEAL AND APPEAL CONCEALER

4.2
Rated 4.2 out of 5 stars
44 Reviews
$8
$8
Shipping calculated at checkout.

This is shaping up to be the smartest liquid concealer on the market. The Pretty Smart Conceal and Appeal Concealer comes in 36 shades and is silky smooth and utterly flawless. It’s the secret to an easy chic look without that dreaded cake-batter-ick-factor so many other concealers possess! Imagine your skin, but better: a no makeup feel, just pure perfection and soft to the touch. This concealer is for all the pretty smart babes: from the “low-key” loves to the “full beat” beauties, this will quickly become a beauty staple in your regimen. With medium-to-full buildable coverage that stays, this formula gets it done for a whole lot less.

 

Color: 198 Light Cool
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Female founded

Luxury for less

Vegan

Female founded

Luxury for less

Vegan

Female founded

Luxury for less

Vegan

Female founded

Luxury for less

Vegan

Female founded

Luxury for less

Vegan

Female founded

Luxury for less

Vegan

200 Light Neutral

Details

KEY FEATURES

Buildable, Mattifying Coverage

Seamlessly Blendable Formula

Radiant Finish

PRODUCT BENEFITS

Glycerin For Moisturizing And Skin Conditioning

Sunflower Lecithin For Protective And Antioxidant Properties

INGREDIENTS

WATER, COCONUT ALKANES, PENTAERYTHRITYL TETRAETHYLHEXANOATE, TRIMETHYLSILOXYSILICATE, GLYCERIN, POLYGLYCERYL-6 POLYRICINOLEATE, CAPRYLIC/CAPRIC TRIGLYCERIDE, POLYHYDROXYSTEARIC ACID, POLYGLYCERYL-6 POLYHYDROXYSTEARATE, BORON NITRIDE, MAGNESIUM SULFATE, SILICA, STEARALKONIUM HECTORITE, LECITHIN, GLYCERYL CAPRYLATE, TRIETHOXYCAPRYLYLSILANE, VP/HEXADECENE COPOLYMER, COCO-CAPRYLATE/CAPRATE, DIETHYLHEXYL SYRINGYLIDENEMALONATE, POLYGLYCERIN-6, DEHYDROACETIC ACID, XANTHAN GUM, ASCORBYL PALMITATE, HELIANTHUS ANNUUS (SUNFLOWER) SEED OIL, PROPANEDIOL, GLYCERYL UNDECYLENATE, PROPYLENE CARBONATE, RICINUS COMMUNIS (CASTOR) SEED OIL, TOCOPHEROL, SODIUM HYALURONATE, GLUCONOLACTONE, TREMELLA FUCIFORMIS (MUSHROOM) EXTRACT, BETA-SITOSTEROL, LAUROYL LYSINE, SQUALENE, HYDROGENATED CASTOR OIL, SODIUM BENZOATE, CALCIUM GLUCONATE. MAY CONTAIN: TITANIUM DIOXIDE (CI 77891), IRON OXIDES (CI 77491, CI 77492, CI 77499), MICA (CI 77019).

Arm Swatches | Conceal and Appeal Concealer 36 Shades

CONFIDENCE LOOKS PRETTY ON YOU

HOW TO USE

For an instant eye-lift, swipe onto the inner and outer corners of your under-eye, blending smoothly towards the temples for that lifted, hydrated, radiant finish. For those ‘less is more’ days, dab onto any imperfections and gently blend, leaving you with a fresh look.

Marry the concealer with our Pretty Smart Instant Chemistry Medium Coverage Foundation — this dynamic duo concocts a beauty blend that ensures seamless coverage

WHAT’S INSIDE

Paraben Free

Vegan

Pretty Smart does not test on animals

Formulas developed in the USA of globally sourced ingredients

Color: 198 Light Cool
4.2
Rated 4.2 out of 5 stars
Based on 44 reviews
Total 5 star reviews: 22 Total 4 star reviews: 12 Total 3 star reviews: 8 Total 2 star reviews: 1 Total 1 star reviews: 1
77%would recommend this product
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44 reviews
  • M
    minniep4
    I recommend this product
    Rated 4 out of 5 stars
    4 months ago
    Good one!

    This concealer wasn’t the right color for me but it worked on my sister. She liked how it blended and the finish look. The packaging was nice but small.

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  • E
    ereneyhanna
    Rated 3 out of 5 stars
    4 months ago
    Great coverage, but irritating

    I recently tried the Pretty Makeup concealer and had a mixed experience. While the coverage is truly impressive, effectively hiding dark circles and blemishes, I encountered a significant issue. Unfortunately, the product irritated my eyes, causing them to become watery. It's disappointing because the coverage quality is outstanding, but the irritation makes it difficult for me to continue using it. Three stars for the excellent coverage, but the eye irritation is a major drawback for me.

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  • B
    beautybyjennifer2
    I recommend this product
    Rated 5 out of 5 stars
    4 months ago
    Great concealer!

    The coverage on this concealer is amazing! I have some under eye darkening and it has brighten it up, I also have discoloration so I color corrected with it and it’s incredible. It’s super easy to blend and it doesn’t have any scent which I love! The packaging is cute and simple I love how you can easily read the letters on the concealer.

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  • C
    crystalm0722
    I recommend this product
    Rated 5 out of 5 stars
    5 months ago
    I’m in love!

    I wasn’t really a concealer user before but ever since receiving this one I’m a fan, it’s has a thick consistency but is also light weight, it is full coverage. I’m in love!

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  • M
    mandyheart200
    I recommend this product
    Rated 4 out of 5 stars
    5 months ago
    vegan and perfect for acne prone skin!

    I wore this product for about week or two before doing my review to make sure my acne prone skin wasn’t going to react and break out and I was impressed! It lasted all day without wiping off and even in hot weather and heat. I am really love that it came with three shade instead of one so now I have a shade for every season :) not only just summer. It’s not to thick and a little bit goes a longgggggg way with the pretty smart concealer and it’s also VEGAN which I LOVE! I also love that each concealer tube is filled to the top so you’re definitely getting your moneys worth. I had no issues with this concealer. My skin didn’t break out. I didn’t get a rash it fit my skin complexion very well and now that it is summer I have two other shades that are darker that I can also use.

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