Eyes

Step into the spotlight with Pretty Smart Celebrity Artist Eyeshadow Palettes, where every Pretty Smart babe becomes a beauty guru. Just like the Celebrity Makeup Artists’ we adore, you're about to elevate your shadow game to star status. No more second-guessing your shade pairings; we've curated the essential eye ensembles with a dash of expert flair just for you. Our superstar formula is buildable and blendable, it sweeps across your face with ease. The 4 shades sync harmoniously so your eye artistry is set to be nothing less than Pretty Smart perfection.

Brows are something we are born with, but killer brows are made, shaped & sculpted. Enter You’ve Got Brow Gel! Your ticket to brow fame. This gives you the power to elevate your natural assets, whether you’re dipping into tint or going au naturel with our clear option, a little goes a long way. Say goodbye to the ghosts of '90s brows past and hello to a future of brows you’ll want to remember. Taming? Consider it done with a flick of the wrist. See your brow game transform taking your arches to show-stopping levels. An effortless, fast-drying application, and perfect tint, available in four shades plus clear. Flaunt your flawless arches or bold brows with ease!

Whoever said high-drama lashes came with a high price never met us — with the Pretty Smart Drama Black Mascara, get ready to flutter those lashes and leave a little sparkle everywhere you go! (maybe even a phone # or two!) Prepare for eye-catching lashes, courtesy of our Xtra-Xtra Lush Brush that thickens each lash, making them the star of the show. With each swipe of our formula, you’ll watch your lashes transform, by thickening and defining that amplifies with every coat.

Meet The Pretty Smart Make Yourself At Home Matte Liquid Eyeliner, a product that embraces overstaying its welcome! Precision meets ease with this eyeliner's felt tip, perfect for everything from low-key daytime glam to bold late-night looks. We've made luxury attainable through this vegan, paraben-free formulation. Defining confidence with just a wing (& a wink!), this liquid liner combines sleek packaging and sweet pricing, making it not just smart but also a steal. Extending your glam session has never been easier or prettier!

Simplify your beauty routine with Smart Success! Mascara. Pretty Smart babes can think of better ways to spend their time and coin. But of course, we want our lashes to not just live, but make a statement. Picture lashes so lush, they spark rumors of good genes or lash investments. Our secret? Mascara!—where flourishing lashes cause a stir. This formula is your ticket to defined lashes that keeps everyone wondering. Once you go long, you'll never go wrong—it's a Success! story through and through.

Fall for Pretty Smart Best Date Ever Waterproof Mascara, your faithful companion through all the emotional highs—no double-dealing intentions here. It's waterproof, because when there's tear-jerking laughter, and those endless kisses, your mascara needs to stay put, not run away at the first sign of emotion. The ultra-black formulation and curvy hourglass brush, gives your lashes the sexy definition they deserve. Charm with each bat of the eye and bring on the big moments with lashes that won’t let you down. Wink. Wink.

Introducing The Pretty Smart Eyeshadow Primer Elixir, the new fave travel buddy for urban adventurers in search of stepping up their eye game. This isn't just a base; it's the foundation of a long-term relationship, ensuring your eyeshadow not only pops but stays put for any journey that comes your way. Vegan and paraben-free, this beauty is everything you could want…and did we mention it’s under $10? In the city of style, The Pretty Smart Eyeshadow Primer Elixir is your ultimate plus-one, ensuring every gaze is an invitation to an unforgettable adventure.