Lips

Slick your lips with Liquid Fuel Lip Oil, the ultimate flirty fix in tinted lip oils. Yes, we're declaring it—the holy grail where a super thin, slick touch meets dimensional shine and a kiss of color. Get ready for lips so lusciously lubed, you'll wonder how you ever went without. Thanks to our pretty smart formula, your pout stays primed and is never sticky. A blend that's as smooth as it is shiny, and a hint of color that teases just the right amount of flirt, your lips are in for an addictive treat. With 8 shades to choose from, each at a price that's as smart as the formula, you'll add all to cart. Grab your keys, your Liquid Fuel lip oil, and let’s hit the road!

Meet the honor roll of lipsticks: Pretty Smart A+ Matte Liquid Lipstick.

Kiss color crumble and tight-lipped woes goodbye; this pigmented, long-lasting formula wears like a dream and feels soft for hours — all smiles and no smudges. 

Who said you need a derm to get those dreamy, voluptuous lips? 
Dive into a love affair with your soon-to-be favorite lip enhancer — Faux My God! Lip plumper. Where plump meets pleasure, minus all the pinches and pain.

The formula gives you plumped lips for the day while organic Jojoba Seed and Avocado oils help your lips feel silky soft. Flaunt your pout in 6 swoon-worthy, high-shine shades, for an extra pop of wow. Get ready to pucker up to plump perfection, no appointment necessary.

She’s an icon, she’s a legend, and she IS the moment: the brilliant, Liquid Lip & Cheek Stain is a Pretty Smart addition to your beauty ritual. Swiping on with a glossy touch, she demands just a quick blend to work her magic. Like the icons who came before her, she leaves a beneficial matte pinch of color that truly lasts. From lips to cheeks, it’s like your own blushing flush, only better. With a price that's as attractive as its effect, this is the smartest tint you’ll ever have—flirt with perfection every time you wear it! So, why settle for ordinary when you can make every moment iconic? Let the Liquid Lip & Cheek Stain be your tribute to timeless elegance, in one flirty swipe!

What's the secret behind our Brilliant Lip Gloss? It's more than just the radiant afterglow and captivating shine—it's a sensory affair.

The sensation? A thin gloss graces your lips, thanks to the embrace of shea butter. It’s complemented with luxe ingredients, like Sunflower Lecithin, to kiss your pout with the ultimate indulgence and care.

This is pampering made easy. With its rich pigmentation, the gloss delivers an undeniable punch of color while maintaining a glossy, sheer, and ultra-smooth finish. Never sticky – always brilliant.