Primer

In search of a primer that provides moisture to the skin and blurs your base to perfection? The Diffusing Face Primer is your ultimate secret to a flawless start! Stepping away from the ordinary (because who has time for basic?), this water-based, primer is ready to transform your makeup routine. Say goodbye to the days of sticky primers; our lovingly crafted formula leaves your skin feeling incredibly soft and perfectly prepped for makeup that lasts. Embrace the addictive, light-diffusing, blurred effect that will make you fall in love at first application because, remember, Pretty Smart babes always prime first.

The Pretty Smart Radiant Face Primer is not your average primer…it’s a rare gem. This super smooth, water-based concoction is crafted with sunflower oil to have your skin looking absolutely radiant, with just the right amount of grip for your makeup to last. From sheer to full-beat, this primer lays down the groundwork for a flawless, smooth canvas. Dare to indulge in a primer that doesn’t just prep your skin but flirts with perfection, turning every glam session into a full-on love affair.

This is not a democracy, it’s a beauty-ocracy and we’re overruling: If you’re dedicating all that time to crafting a flawless glam look, you can’t skip the magic of the Over/Under Priming & Setting Spray. Enter the spritz that plays both sides of the beauty game — this lightweight mist is the ultimate beauty hack for those who love to multi-task. It's here to prep your skin as seamlessly as it seals the deal on your look. So, why not give your makeup routine a little love from this Priming & Setting Spray and make every day spotlight worthy.

Introducing The Pretty Smart Eyeshadow Primer Elixir, the new fave travel buddy for urban adventurers in search of stepping up their eye game. This isn't just a base; it's the foundation of a long-term relationship, ensuring your eyeshadow not only pops but stays put for any journey that comes your way. Vegan and paraben-free, this beauty is everything you could want…and did we mention it’s under $10? In the city of style, The Pretty Smart Eyeshadow Primer Elixir is your ultimate plus-one, ensuring every gaze is an invitation to an unforgettable adventure.

A bottle of sunshine for your skin? Say cheers to our Tipsy Owl Illuminating Face Drops! Serving up the warmest bronze, the prettiest rose, and the brightest gold, each drop is a splash of radiance for your complexion. You'll rock a vacation glow that's all glam even when the sun has set. Our glow drops shade mixology: Gold toasts to niacinamide with its anti-inflammatory and moisturizing properties, while Rose & Bronze are stirred up with black currant oil antioxidant properties. Here's to illuminating formulas that leave you glowing, not hungover. Smart tip: Pair with the Pretty Smart instant chemistry for the perfect chaser!