Mascara

Whoever said high-drama lashes came with a high price never met us — with the Pretty Smart Drama Black Mascara, get ready to flutter those lashes and leave a little sparkle everywhere you go! (maybe even a phone # or two!) Prepare for eye-catching lashes, courtesy of our Xtra-Xtra Lush Brush that thickens each lash, making them the star of the show. With each swipe of our formula, you’ll watch your lashes transform, by thickening and defining that amplifies with every coat.

Fall for Pretty Smart Best Date Ever Waterproof Mascara, your faithful companion through all the emotional highs—no double-dealing intentions here. It's waterproof, because when there's tear-jerking laughter, and those endless kisses, your mascara needs to stay put, not run away at the first sign of emotion. The ultra-black formulation and curvy hourglass brush, gives your lashes the sexy definition they deserve. Charm with each bat of the eye and bring on the big moments with lashes that won’t let you down. Wink. Wink.

Simplify your beauty routine with Smart Success! Mascara. Pretty Smart babes can think of better ways to spend their time and coin. But of course, we want our lashes to not just live, but make a statement. Picture lashes so lush, they spark rumors of good genes or lash investments. Our secret? Mascara!—where flourishing lashes cause a stir. This formula is your ticket to defined lashes that keeps everyone wondering. Once you go long, you'll never go wrong—it's a Success! story through and through.