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A bottle of sunshine for your skin? Say cheers to our Tipsy Owl Illuminating Face Drops! Serving up the warmest bronze, the prettiest rose, and the brightest gold, each drop is a splash of radiance for your complexion. You'll rock a vacation glow that's all glam even when the sun has set. Our glow drops shade mixology: Gold toasts to niacinamide with its anti-inflammatory and moisturizing properties, while Rose & Bronze are stirred up with black currant oil antioxidant properties. Here's to illuminating formulas that leave you glowing, not hungover. Smart tip: Pair with the Pretty Smart instant chemistry for the perfect chaser!

Who said you need a derm to get those dreamy, voluptuous lips? 
Dive into a love affair with your soon-to-be favorite lip enhancer — Faux My God! Lip plumper. Where plump meets pleasure, minus all the pinches and pain.

The formula gives you plumped lips for the day while organic Jojoba Seed and Avocado oils help your lips feel silky soft. Flaunt your pout in 6 swoon-worthy, high-shine shades, for an extra pop of wow. Get ready to pucker up to plump perfection, no appointment necessary.

Dive into I'm Dreaming Liquid Blush – where your cheeks meet fantasy! Effortlessly light yet boldly pigmented, it's the kind of daydream for which you'll want to count sheep. The sleek doe-foot applicator can slide from an understated glow to a statement blush that's distinctly you. With 6 captivating shades, find your signature or flirt with a palette that's as versatile as your dreams. Priced to make luxury a reality, you're going to want to click 'add all 6 to cart' before catching your zzz’s. It's not just liquid blush; it's a dream for your skin, turning every dab into a pinch-me moment.

Brows are something we are born with, but killer brows are made, shaped & sculpted. Enter You’ve Got Brow Gel! Your ticket to brow fame. This gives you the power to elevate your natural assets, whether you’re dipping into tint or going au naturel with our clear option, a little goes a long way. Say goodbye to the ghosts of '90s brows past and hello to a future of brows you’ll want to remember. Taming? Consider it done with a flick of the wrist. See your brow game transform taking your arches to show-stopping levels. An effortless, fast-drying application, and perfect tint, available in four shades plus clear. Flaunt your flawless arches or bold brows with ease!

You've got the bright-eyed glow of someone who just struck gold. You've found Pretty Smart, where you can rock luxury looks for SO. MUCH. LESS. And since you are one of the first here we’ve got a total score of a bundle for you. 5 essentials for a no-makeup-makeup look. 

Whoever said high-drama lashes came with a high price never met us — with the Pretty Smart Drama Black Mascara, get ready to flutter those lashes and leave a little sparkle everywhere you go! (maybe even a phone # or two!) Prepare for eye-catching lashes, courtesy of our Xtra-Xtra Lush Brush that thickens each lash, making them the star of the show. With each swipe of our formula, you’ll watch your lashes transform, by thickening and defining that amplifies with every coat.

In search of a primer that provides moisture to the skin and blurs your base to perfection? The Diffusing Face Primer is your ultimate secret to a flawless start! Stepping away from the ordinary (because who has time for basic?), this water-based, primer is ready to transform your makeup routine. Say goodbye to the days of sticky primers; our lovingly crafted formula leaves your skin feeling incredibly soft and perfectly prepped for makeup that lasts. Embrace the addictive, light-diffusing, blurred effect that will make you fall in love at first application because, remember, Pretty Smart babes always prime first.

Extra Pretty Pressed Blush is your secret weapon for a flirty flush and cheeky glow, minus the splurge. Let’s make extra happen! With its extra silky, extra smooth, and extra blendable formula this isn't your average blush that follows trends - it sets them! The color smoothly glides across your face in 6 irresistible shades and thanks to the buildable formula, you can effortlessly transition your look from a gentle flush to a playful pop! This talc-free gem is kind on your skin, making sure your radiance is not just seen but felt. So, say goodbye to the days of cakey, flakey makeup, and hello to a future of soft, reliable beauty. You’ll be sure to have people saying, “You’re like extra Pretty.”

Simplify your beauty routine with Smart Success! Mascara. Pretty Smart babes can think of better ways to spend their time and coin. But of course, we want our lashes to not just live, but make a statement. Picture lashes so lush, they spark rumors of good genes or lash investments. Our secret? Mascara!—where flourishing lashes cause a stir. This formula is your ticket to defined lashes that keeps everyone wondering. Once you go long, you'll never go wrong—it's a Success! story through and through.

Say hello to the Pretty Smart Sparkling Aurora Pressed Highlighter, your cheat sheet to achieving an effortlessly chic glow. This game-changing highlighter flaunts a silky formula that blends seamlessly, with buildable coverage that can elevate your look from a soft touch of radiance to a full-on glazed donut effect. Ideal for every skin tone, it applies with the ease of a powder yet gleams like liquid magic, enhancing your inner radiance and confidence. Dive into a world where your glow is as smart and brilliant as you are!