ALL-IN-ONE FACE PALETTE

Meet the honor roll of lipsticks: Pretty Smart A+ Matte Liquid Lipstick.

Kiss color crumble and tight-lipped woes goodbye; this pigmented, long-lasting formula wears like a dream and feels soft for hours — all smiles and no smudges. 

Ready for a complexion that pops using just ONE palette? We Pretty Smart babes love a perfect color combo that offers great value, and the All-in-One Face Palette truly has everything you need. Featuring 3 gorgeous trios of our lush blush, sun-kissed bronzer, dazzling highlighter, and smooth finishing powder, you're sure to find your match made in makeup heaven. Every swipe from this Pretty Smart palette is a step closer to your most flawless look!

Fall for Pretty Smart Best Date Ever Waterproof Mascara, your faithful companion through all the emotional highs—no double-dealing intentions here. It's waterproof, because when there's tear-jerking laughter, and those endless kisses, your mascara needs to stay put, not run away at the first sign of emotion. The ultra-black formulation and curvy hourglass brush, gives your lashes the sexy definition they deserve. Charm with each bat of the eye and bring on the big moments with lashes that won’t let you down. Wink. Wink.

What's the secret behind our Brilliant Lip Gloss? It's more than just the radiant afterglow and captivating shine—it's a sensory affair.

The sensation? A thin gloss graces your lips, thanks to the embrace of shea butter. It’s complemented with luxe ingredients, like Sunflower Lecithin, to kiss your pout with the ultimate indulgence and care.

This is pampering made easy. With its rich pigmentation, the gloss delivers an undeniable punch of color while maintaining a glossy, sheer, and ultra-smooth finish. Never sticky – always brilliant.

In search of a primer that provides moisture to the skin and blurs your base to perfection? The Diffusing Face Primer is your ultimate secret to a flawless start! Stepping away from the ordinary (because who has time for basic?), this water-based, primer is ready to transform your makeup routine. Say goodbye to the days of sticky primers; our lovingly crafted formula leaves your skin feeling incredibly soft and perfectly prepped for makeup that lasts. Embrace the addictive, light-diffusing, blurred effect that will make you fall in love at first application because, remember, Pretty Smart babes always prime first.

Dive into the art of glam with a liquid contour that masters the sculpting game, starting from all the beauty newbies to all the makeup pros. The Pretty Smart Cut and Contour Liquid Bronzer is ultra-blendable, buildable, and comes in 2 different shades! Heat up your look with the Warm Contour shade or cool it down with the Cool Contour shade. This concoction contains a blend of glycerin to protect the makeup against the drama of the day. Luxurious yet savvy, it's designed for Pretty Smart babes who seek to define their beauty on their own terms. It’s your world, sculpt it your way!