Best Sellers

Dive into the art of glam with a liquid contour that masters the sculpting game, starting from all the beauty newbies to all the makeup pros. The Pretty Smart Cut and Contour Liquid Bronzer is ultra-blendable, buildable, and comes in 2 different shades! Heat up your look with the Warm Contour shade or cool it down with the Cool Contour shade. This concoction contains a blend of glycerin to protect the makeup against the drama of the day. Luxurious yet savvy, it's designed for Pretty Smart babes who seek to define their beauty on their own terms. It’s your world, sculpt it your way!

Fall for Pretty Smart Best Date Ever Waterproof Mascara, your faithful companion through all the emotional highs—no double-dealing intentions here. It's waterproof, because when there's tear-jerking laughter, and those endless kisses, your mascara needs to stay put, not run away at the first sign of emotion. The ultra-black formulation and curvy hourglass brush, gives your lashes the sexy definition they deserve. Charm with each bat of the eye and bring on the big moments with lashes that won’t let you down. Wink. Wink.

Say hello to the Pretty Smart Sparkling Aurora Pressed Highlighter, your cheat sheet to achieving an effortlessly chic glow. This game-changing highlighter flaunts a silky formula that blends seamlessly, with buildable coverage that can elevate your look from a soft touch of radiance to a full-on glazed donut effect. Ideal for every skin tone, it applies with the ease of a powder yet gleams like liquid magic, enhancing your inner radiance and confidence. Dive into a world where your glow is as smart and brilliant as you are!