Best Sellers

The Pretty Smart Radiant Face Primer is not your average primer…it’s a rare gem. This super smooth, water-based concoction is crafted with sunflower oil to have your skin looking absolutely radiant, with just the right amount of grip for your makeup to last. From sheer to full-beat, this primer lays down the groundwork for a flawless, smooth canvas. Dare to indulge in a primer that doesn’t just prep your skin but flirts with perfection, turning every glam session into a full-on love affair.

Fall for Pretty Smart Best Date Ever Waterproof Mascara, your faithful companion through all the emotional highs—no double-dealing intentions here. It's waterproof, because when there's tear-jerking laughter, and those endless kisses, your mascara needs to stay put, not run away at the first sign of emotion. The ultra-black formulation and curvy hourglass brush, gives your lashes the sexy definition they deserve. Charm with each bat of the eye and bring on the big moments with lashes that won’t let you down. Wink. Wink.

Say hello to the Pretty Smart Sparkling Aurora Pressed Highlighter, your cheat sheet to achieving an effortlessly chic glow. This game-changing highlighter flaunts a silky formula that blends seamlessly, with buildable coverage that can elevate your look from a soft touch of radiance to a full-on glazed donut effect. Ideal for every skin tone, it applies with the ease of a powder yet gleams like liquid magic, enhancing your inner radiance and confidence. Dive into a world where your glow is as smart and brilliant as you are!